If you’re planning to travel around Seoul where the traces of old culture can still be found intact,
take a day to explore the Insa-dong- Gyeongbokgung Palace-Samcheong-dong route.
Take a walk along Cheonggyecheon that penetrates across the city then look around the Korean props along Insa-dong street
then stroll around Samcheong-ro which is known to be the highlight of Seoul travel.
For a more special touch to your travel, plan a hip tour centered on the alleys of Euljiro 3-ga where ‘Hipjiro’ culture is being formed.
Netro design cafes and bars in Euljiro 3-ga which is rising as a new tourist spot in the 20s and 30s as well
as new hot spots spreading virally through SNS can all be found in a walking distance around STAZ Hotel Myeongdong Branch 1.
Gyeongbokgung palace (Gwanghwamun Gate)
Gyeongbokgung Palace was built as a main palace of the new Joseon Dynasty by Lee Seong-gye King Taejo in 1395. Gyeongbokgung Palace was also commonly referred to as the Northern Palace because its location is furthest north when compared to the neighboring palaces of Changdeokgung and Gyeonghuigung Palace. Gyeongbokgung Palace (Historic Site No. 117) is arguably the most beautiful . The premises were once destroyed by fire during the Imjin War (Japanese Invasions). However, all of the over 7,700 palace buildings were later restored under the leadership of Heungseondaewongun during the reign of King Gojong. However, when the Dynasty collapsed following the assassination of Empress Myeongseong, Gyeongbokgung Palace lost its function as a royal palace once again. Remarkably, the most representative edifices of the Joseon Dynasty, Gyeonghoeru Pavilion and Hyangwonjeong Pond have remained relatively intact. Woldae and the sculptures of Geunjeongjeon (The Royal Audience Chamber) represent past sculptures of contemporary art. The National Palace Museum of Korea is located south of Heungnyemun Gate and the National Folk Museum is located on the eastern side within Hyangwonjeong.
|Location||Gyeongbokgung Palace, 161, Sajik-ro, Jongno-gu, Seoul|
|18 minutes by subway||Board from Euljiro 3-ga Station (Line No. 3) → Get off at Gyeongbokgung Palace → After exiting from Exit No. 5, walk to Gyeongbokgung Palace / 15|
|minutes by car|
It is said that Samcheong-dong was named from the story about the three ‘cheong’ (Chinese character meaning ‘clean’) of the area, namely clean water, beautiful neighboring mountains and kind- hearted residents. Another theory is that the origin of the region’s name came from Samcheongjeon Hall where three tablets called ‘Taecheong’, ‘Sangcheong’ and ‘Okcheong’ were set up based on Taoism. Samcheong-dong Street features a mixture of old scenes of hanok building with traditional beauty and modern scenes of galleries and cafes, creating a unique atmosphere. Visitors can feel the abundant cultural moode at every corner of the street through the art galleries, museums, antique shops and quiet pathways. Samcheongdong-gil filled with various things to see and eat as well as the street in front of Cheongwadae (Blue House) where visitors can relax in the heart of the city stretches over 2.9km is enough to attract people and is easily accessible.
|Location||107, Samcheong-ro, Jongno-gu,Seoul Metropolitan City (Samcheong-dong)|
|16 minutes by car|
Insa-dong is an importance place where old but precious and traditional goods are on display for exchange. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries and traditional restaurants, teahouses and cafes. Among them, galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area and you can see every example of traditional Korean fine art from painting to sculptures. The most famous galleries are Hakgojae Gallery which functions as the center of folk art, Gana Art Gallery which promotes many promising artists and Gana Art Center. If you would like to take a tour only on famous galleries in Insa-dong, try using the Museum’s circulation bus and you would be able to visit over 10 famous galleries at an affordable price.
|Location||62, Insadong-gil, Jongno-gu, Seoul Metropolitan City (Gwanhun-dong)|
|17 minutes by subway||Walk until Cheonggye 2-ga, Supyogyo Bridge Station → Take Bus No. 173 → Get off at Cheonggye 1-ga Gwanggyo Station → Walk to Insa-dong|
|7 minutes by car|
Myeong-dong is a place that reminds people of a massive shopping city. Here, various brand stores, department stores and non-brand clothes stores. Common products for sale include clothes, shoes and accessories, living up to its name of fashion mecca. First of all, departments stores that can be found include Lotte Department Store and Shinsegae Department Store and in Myeongdong Street, shopping malls like Noon Square, Myeongdong Migliore and M Plaza can be found. In Myeong-dong, there are many things to eat and enjoy besides shopping. Family restaurants, fast food, plus Korean, Western and Japanese dining options are available. Many restaurants in Myeong-dong specialize in dongaseu (port cutlet) and kalguksu (noodle soup). Other businesses in the area include hair salons, banks and theaters.
|Location||Approximately 1km from Subway Line No. 4’s Myeongdong Station to Euljiro, Lotte Department Store|
|8-minute walk||Go straight from Euljiro 3-ga Exit No. 12 → Cross the road at the traffic light and go straight until KEB Hana Bank|
|11 minutes by bus||Take Bus No. 152, 202, 261, 100, 01A from Euljiro 3-ga → Get off at Lotte Department Store Station|
Seoul Namdaemun Market
Namdaemun Market is a central market that represents not only Seoul but also Korea. Located in the central district of Seoul city, it is visited by more than 400,000 people daily, including foreign tourists. Over 1,700 products are for sale in accessory stores, clothes stores and miscellaneous stores and stores selling imported products are particularly famous. As it is an old market, there are many famous restaurants in every corner and alley and among them, Galchi jorim (Braised Cutlassfish) cooked in nickel-silver pot is a famous dish in Namdaemun Market.
|Location||21, Namdaemunsijang 4-gil, Jung-gu, Seoul Metropolitan City|
|15 minutes by bus||Take Bus No. 152, 202, 261, 100, 01A from Euljiro 3-ga Station → Bukchang-dong Namdaemun Market Station|
Namsan Tower (Namsan Cable Car)
Namsan Seoul Tower was the first tower-type tourism spot in Korea. The top of the tower is at almost 480 meters above seal level, including Namsan Mountain of 243m and the tower’s own height of 236.7m, making it one of the tallest towers in Asia. The tower was first established as a broadcasting tower to send out TV and radio signals in 1969. As of now, it has become one of the representative landmarks and multi-cultural venues in Seoul.
|Location||105, Namsangongwon-gil, Yongsan-gu, Seoul Metropolitan City (Yongsan-dong 2-ga)|
|25 minutes by subway & bus||oard from Euljiro 3-ga Station (Line No. 3) → Get off at Dongdaeipgu Station → After exiting from Exit No. 6, board Bus No. 02 from Dongdaeipgu Station, Jangchung-dong Station → Get off at Namsan Seoul Tower Station|
|12 minutes by car|
Bukchon Hanok Village
Known as Bukchon from the past, this residential area, once occupied by aristocrats, has well preserved the structures of the upper class in the form of giwajip (tile-roofed house) of the Joseon Dynasty. Originally, there were only a couple of big houses with a tall main gate and over 30 Hanoks in this neighborhood but the number of houses increased to the present day status at the end of the Japanese Occupation and immediately after the Korean War restoration. Bukchon Hanok Village with a 600 year history of Seoul is located between Gyeongbokgung Palace, Changdeokgung Palace and Jongmyo Royal Shrine and it is a traditional residential area of Korea. The group of Hanok is located close to the massive two palaces and the alleys in different shapes have been preserved well, exhibiting the landscape of a 600-year history. Currently, it is being utilized as a traditional culture experience hall or Hanok restaurant so visitors would be able to indirectly experience the atmosphere of Joseon Dynasty.
|Location||37, Gyedong-gil, Jongno-gu, Seoul Metropolitan City (Gye-dong)|
|15 minutes by subway||Board from Euljiro 3-ga Station (Line No. 3) → Get off at Anguk Station → After exiting from Exit No. 3, walk to Bukchon Cultural Center|
|11 minutes by car|
Jongno Gwangjang Market
Carrying on the legacy of Bae O Gae Market in the Joseon Dynasty, Gwangjang Market in Jongno is a traditional market with a long history that was established together with the incorporation of Gwangjang Corporation in 1905. There are many restaurants selling various food and goods such as linen and cotton as well as vintage products are actively traded.
|Location||88, Changgyeonggung-ro, Jongno-gu, Seoul Metropolitan City|
|13 minutes by bus||Walk to Cheonggye 3-ga, Saewungyo Bridge Station → Take Bus No. 173 → Get off at Cheonggye 4-ga, Baeogae Bridge Station → Walk to Gwangjang Market|
|8 minutes by car|
Dongdaemun Market, a famous shopping spot is playing the role of a high-tech base for fashion and is a must-see tourist spot that foreign tourists visit when they come to Korea. Originally, Dongdaemun Market dates back to Gwangjang Market which began with over 90 stores in 1905 mainly comprised of rice traders, fish traders and green grocers. It was completely ruined by the Korean War and after the end of war, it became a settlement of North Korea refugees. The market was revitalized when daily necessities, military supplies and imported goods started to be traded.
|Location||Jongno-gu and Jung-gu, Seoul Metropolitan City|
|15 minutes by subway||Board from Euljiro 3-ga Station (Line No. 3) → Transfer to Line No. 4 at Chungmuro Station → Get off at Dongdaemun Station|
|16 minutes by bus||Take Bus No. 152, 261, 105, 01B from Euljiro 3-ga Station → Get off at Dongdaemun History & Culture Park Station|
|10 minutes by car|
The Hongdae Street is filled with exotic cafes, small galleries, prop stores, fashion stores, live cafes and clubs, art markets and various restaurants, making it more liberal. It embraces cultural factors with various events, street performances and festivals so it is always bustling with people. In addition, exotic streets, such as Art Academy Street, Picasso Street, Club Street, Street where you want to walk in and the like surrounding Hongdae makes it more attractive.
|Location||20, Hongik-ro, Mapo-gu, Seoul Metropolitan City (Seogyo-dong)|
|19 minutes by subway||Board from Euljiro 3-ga Station (Line No. 2) → Get off at Hongdaeipgu Station|
|24 minutes by car|
Over 2,000 business stores such as shopping district for foreigners, restaurants, entertainment facilities and tourist hotels are located in Itaewon over 383,292m² from Itaewon 1-dong to Hannam 2-dong in Yongsan-gu. Majority of store signboards are written in foreign langauges such as English, Japanese and Chinese while various fashion styles emit an exotic ambience. Gyeongridan-gil, Namsan Botanical Garden, Good Beer Atelier and Itaewon Antique Furniture Street are famous.
|Location||Itaewon-dong, Yongsan-gu, Seoul Metropolitan City|
|17 minutes by subway||Board from Euljiro 3-ga Station (Line No.3) → Transfer to Line No. 6 at Yaksu Station → Get off at Itaewon Station|
|14 minutes by car|
Garosu-gil in Sinsa-dong which is commonly referred to as the ‘Street of artists’ is surrounded by congenial coffee shops, restaurants, designer clothes stores, creating an exotic ambience. Thanks to the unique atmosphere of Garosu-gil in Sinsa- dong, you can easily find people with cameras taking photos even on weekdays. In particular, many people visit during fall to enjoy the autumn foliage and many movies have been filmed after becoming famous by word of mouth among young people.
|Location||Sinsa-dong, Gangnam-gu, Seoul Metropolitan City|
|29 minutes by subway||Board from Euljiro 3-ga Station (Line No. 3) → Get off at Sinsa Station → After exiting from Exit No. 8, walk to Sinsa-dong Garosu-gil|
|15 minutes by car|
63 Building (63 Square)
63 Square is a skyscraper in Yeouido-gu, Seoul Metropolitan City, South Korea. With 60 floors and 3 basement floors, it is 249m tall (264 from sea level). Variety of famous places can be found in this space soaring up high into the sky over gross area of 160,000m² so it is one of the most symbolic tourist spots of Seoul. Han River, the vein of Seoul can be seen at a glance, from Gwangnaru to Haengjudaegyo Bridge and it faces Namsan Mountain, Bugaksan Mountain and Gwangaksan Mountain. Moreover, Gangnam of Seoul can be seen along with the entire Gangbuk area and in particular, the evening sunset in the west and the head lights of vehicles on Gangbyeon-ro passing through the river are one of the breathtaking views of 63 Square.
|Location||50, 63-ro, Yeongdeungpo-gu, Seoul Metropolitan City (Yeouido-dong)|
|49 minutes by bus||Take Bus No. 261 from Euljiro 3-ga Station → Get off at 63 Building, Catholic University of Korea Yeouido St. Mary’s Hospital Station|
|19 minutes by car|
Lotte World (Lotte Tower)
Lotte World in an indoor theme park under the theme of adventure and mystery. It is comprised of Lotte World Adventure, lake park called Magic Island, shopping mall, folk museum, ice rink, hotel and department store, making it a colossal complex offering tourism, leisure, shopping and culture. Lotte World Adventure is the biggest indoor theme park in the world. Lotte World Tower designed based on the motif of portraying the formation of Korean traditional pottery embracing the beauty of Korean curves and brush is the 5th tallest building in the world being 555M tall with 123 floors. It is comprised of premium hotel, ‘Signiel Seoul’, ‘Seoul SKy’ where the fabulous night view of Seoul can be enjoyed, top- notch residents and office spaces as well as complex functional space.
|Location||240, Olympic-ro, Jamsil-dong, Songpa-gu, Seoul Metropolitan City|
|38 minutes by subway||Board from Euljiro 3-ga Station (Line No. 2) → Get off at Jamsil Station|
|22 minutes by car|